Manifesto

Ideas that spread win.
We are now in the idea business and not the selling stuff business anymore.
Let's focus on
ideas
worth
spreading.

vendredi 4 juin 2010

But you're not saying anything

Seth's Blog

Forests-at-risk09 And this is the problem with just about every lame speech, every overlooked memo, every worthless bit of boilerplate foisted on the world: you write and write and talk and talk and bullet and bullet but no, you're not really saying anything.

It took me two minutes to find a million examples. Here's one, "The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients."

Write nothing instead. It's shorter.

Most people work hard to find artful ways to say very little. Instead of polishing that turd, why not work harder to think of something remarkable or important to say in the first place?

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Posted via email from Fabrice Caduc

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